MEMBERS OF A U.S. UNIVERSITY GROUP have created posters accusing Adele’s hit song “Hello” of normalizing sexual harassment.

The University of Oklahoma’s Gender + Equality Center’s members have distributed campaign posters featuring popular song lyrics to promote Stalking Awareness Month.

On the poster, they have used the “Hello” lyrics, “I must have called a thousand times” followed by the slogan “Even great songs can normalize sexual harassment.”

A version has also been created with the Maroon 5 lyrics to “Animals”, which reads “Baby, I’m preying on you tonight/ Hunt you down eat you alive.”

Kathy Moxley, Director of the Gender + Equality Center, told FOX411.com: “The music examples were used to demonstrate how aspects of popular media could be interpreted to normalize unhealthy relationship behaviors.”

Dan Gainor, Vice President of Business and Culture at Media Research Center, blasted the campaign, telling the website the posters undermine the “true horrifying nature of stalking and sexual harassment”.

Moxley insists the campaign is not trying to attack the artists or their songs. (HW/WNE/ZN)